Museum Of Spice | Branding for a museum about spices

Timeline: 4 months
Role: Sole designer
Tools: Adobe Illustrator, Adobe InDesign

Skills: Visual design, graphic design, branding, illustration, social media assets, typography

Overview

The Museum of Spice is a concept for an educational museum that explores spices from the perspectives of their variety, their science and the histories behind them.

Audience

The target audience for this musuem is the general public with a focus on family-oriented audiences looking for as an educational experience. Individuals visiting this museum are interested in the overlap of history, culture, and science in the context of spices. Audiences can also indulge in interactive and sensory experiences or just have fun in the food court!

Color

The selection of color palettes for this project drew inspiration from the diversity of spices found worldwide. Extensive image research was conducted on an array of spices and spice blends, identifying recurring colors prevalent across different mixes to form primary and secondary palettes.

*please click on the arrows to navigate between the images

Typography

Considering the project's exploration of diverse topics such as the history, uses, and family recipes associated with spices, and acknowledging the global nature of spices, I aimed to select fonts imbued with personality and offering a plethora of glyph options. The secondary font, Runda, was specifically chosen for its sans-serif style, ensuring readability while still exuding a sense of playfulness.

*please click on the arrows to navigate between the images

Logos & Clear Space

This is the primary lockup and should be used for most marketing. The colours should not be changed and it should not be used in situations where the size of the logo being used has to be significantly small. In terms of the clear space rules, the minimum clear space for this lockup is one “S” from the wordmark and two of the same from the other side. The text and details are legible and do not interfere with any text, headlines, shapes or other content.

This is the second lockup that can be used as an icon or in smaller forms of marketing (for e.g. a pin, in small print media etc.). The color scheme of this lockup should also be used with white or very dark backgrounds. In terms of the clear space rules, the minimum clear space for this lockup is one “S” from the wordmark one every side. The text and details are legible and do not interfere with any text, headlines, shapes or other content.

These lockups can be used in various print or digital media in most sizes as lond as they remain readable. The rules mainly revolve around the colors that each lockup can be used with. The first one can only be used with black backgrounds, the second can be used in any scenario, and the last one can be used with backgrounds that are the same as the colors used in this lockup. In terms of the clear space rules, the minimum clear space for this lockup is one “M” from the wordmark one every side. The text and details are legible and do not interfere with any text, headlines, shapes or other content.